DARLINGTON, S.C. – Darlington Raceway announces a multiyear partnership with PROOF Alcohol Ice Cream, artisan ice cream company. The Columbia, S.C. based company will now be the Official Ice Cream of Darlington Raceway. Fans will be able to purchase PROOF Alcohol Ice Cream for the Official Throwback Weekend of NASCAR on May 7–9 and traditional Labor Day race weekend on September 4–5.
“Like Darlington Raceway, PROOF Alcohol Ice Cream is an innovative product produced in the Palmetto State,” said Darlington President, Kerry Tharp. “I have known Jenn Randall-Collins since she was a student-athlete at the University of South Carolina, so we are proud to welcome her company based in Columbia, South Carolina as the Official Ice Cream of the track Too Tough To Tame. We look forward to our loyal fans returning to the Lady in Black for two race weekends to cheer on NASCAR’s best with a scoop of PROOF.”
"We're honored and delighted to be the Official Ice Cream of the Darlington Raceway,” said Jenn Randall-Collins, a founder of PROOF Alcohol Ice Cream. "I fell in love with the Palmetto State when I was a student-athlete at the University of South Carolina in the early 1990s and we chose to headquarter our company here because of the high standard of support shown to entrepreneurs. By partnering with the track Too Tough To Tame, we're aligning with a brand that's as high-spirited, engaging and as interesting as ours. I can't wait to introduce our ice cream innovation to Darlington Raceway’s fans."
Founded by former University of South Carolina women’s basketball player Jenn Randall-Collins, PROOF Alcohol Ice Cream is an artisan ice cream company based in Columbia, S.C. that is changing the way people think about dessert. PROOF was developed from an old Kentucky recipe that had been shared among families for generations using patented formulas and production techniques.
PROOF is handcrafted using top-shelf liquor as a key ingredient to create a savory end-product with an unmatched creamy consistency. Combining quality spirits and popular ice cream flavors, PROOF delivers a modern, indulgent taste experience with a dozen rotating flavors in their permanent and season collections. The specialty product has created a bold, new dessert category that’s changing the way people think about cakes, pies and after-dinner drinks—not to mention delicious bowls of distinctive ice cream.
2021 NASCAR Season
The Official Throwback Weekend of NASCAR moves to a new dedicated spring weekend as The Lady in Black unites generations of race fans to celebrate on Mother’s Day as part of the new spring weekend of action-packed racing featuring all three premier series on May 7–9. Darlington will host the LiftKits4Less.com 200 NASCAR Camping World Truck Series Triple Truck Challenge race on Friday night, May 7 at 7:30 p.m., Steakhouse Elite 200 NASCAR Xfinity Series Dash 4 Cash race on Saturday, May 8 at 1:00 p.m. and Goodyear 400 NASCAR Cup Series race on Sunday, May 9 at 3:30 p.m.
The Tradition Continues as the famed Cook Out Southern 500® will launch the NASCAR Playoffs for the second consecutive year as part of a Labor Day weekend of racing on Sept. 4-5. The Xfinity Series will compete on Saturday, Sept. 4 at 3:30 p.m. The Cook Out Southern 500® NASCAR Cup Series Playoff race will once again compete at night on Sunday, Sept. 5 at 6:00 p.m.
NASCAR tickets are available for purchase via phone at 866-459-7223 or online at darlingtonraceway.com. Fans can view the full 2021 NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series schedules and purchase tickets at nascar.com/tickets.