Online business and technology news source, The Hustle, listed PROOF as one of four best-selling products to enjoy during social distancing. 
In its April 6 CORONA-CONOMY news brief, The Hustle’s Trendsters highlighted:

• PROOF Alcohol Ice Cream
• Traveller Collective: Clips and necklaces that commemorate past travels
• Aura Frames: Digital Photo Frames
• Rainy Day Letters: Letters loaded with nice things

“We’re seeing incredible growth at the grocery store level and also increasing orders with our e-commerce partner,” said PROOF Founder Jen Randall-Collins.