Born and raised in the South, founder Jennifer (Jenn) Randall-Collins grew up in Kentucky before making her way to the Palmetto State with a coveted basketball scholarship to the University of South Carolina. She credits the school and community with unleashing her tenacious spirit—the same spirit that drives her today as the first female founder of a specialty alcohol ice cream company.

Jenn moved back to Kentucky after graduation but vowed to return to Columbia one day. While living in the Bluegrass State, she got married, had two children, and ran a successful political consulting firm. Out of the blue, she stumbled upon a game-changing family recipe that set the wheels in motion for PR%F.

Today, the company distributes 5–10 flavors annually throughout the Carolinas and is poised to begin national distribution in 2020.

A handful of employees work alongside Jenn and business partner Dirk Brown to carry out day-to-day operations at PR%F. The fun, family atmosphere is complemented by the team’s fierce determination to catapult their high-end product to the top of the charts. Naturally, Jenn’s beloved Gamecocks are already some of her biggest fans.

“I’ve given up so much for this company and I couldn’t have made it this far without the support of my children, who are helping me chase my dream,” Jenn says. “We’re all wired with tenacious spirit, just like our products.”