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Jennifer Randall-Collins brought lessons learned from work, school and sports to disrupt both the food and alcohol industries—and accomplish some cutting-edge molecular science along the way. Jenn is originally from Kentucky, but a basketball scholarship to the University of South Carolina gave her a second family, a teamwork mentality and a business degree. Back home, Jenn worked in marketing, married and had two children before founding PROOF Alcohol Ice Cream in 2015. PROOF does the impossible—freezing alcohol to combine two of life’s greatest indulgences. Since PROOF represents an entirely new category, it required creative regulatory solutions, and research brought her back to South Carolina to launch her product. Certified SC, PROOF won the Product Innovation category at the S.C. Branded Awards, and has seen year-over-year growth above 90 percent. As PROOF grows, Jenn relies on teamwork, seeing her dedicated employees succeed as well.