“PROOF is a spirited dessert made by a dedicated team of innovatively spirited people.”
- Jenn Randall-Collins, Founder & CEO
Founded by former University of South Carolina women’s basketball player Jenn Randall-Collins, PROOF was developed from an old Kentucky recipe that had been shared among families for generations.
By combining premium alcohol and proprietary processing, the specialty product has created a bold, new dessert category that’s changing the way people think about cakes, pies, and after-dinner drinks—not to mention delicious bowls of distinctive ice cream.
Popular flavors and top-shelf liquor from our friends who distill quality bourbon, rum, vodka, moonshine, and whiskey have turned having a bite of ice cream into a sophisticated happy hour, any hour of the day.
Alongside Jenn and business partner Dirk Brown, a team of committed employees carry out day-to-day operations at the company’s state-of-the-art manufacturing facility in Columbia, South Carolina.